Our Process

How we work is as important as what we do.
We think before we write – about the story, the audience, the structure and the context. This results in clear stories that are written in plain language, well-structured and aimed at the right audience.
 

Here’s how we work:

WHAT WE DO

WHAT WE CAN PRODUCE AT THAT STAGE


You load us up with information.

It might be partly written reports, half-baked ideas, or communications problems.
We listen,
we research,
we start to think.


Environmental scans.


We deconstruct your information.

We challenge your assumptions, add ideas, ask you questions, and come to grips with the issue.
We analyze your audience.
We look for news and storylines.


Idea lists.

Messaging.


We refocus and rebuild.

We organize your information for maximum impact and clarity.
We line up facts to create a story that resonates with the audience.
We discard what doesn’t support the story.


Report structuring.

Story boarding.
Planning.


We craft something new.

We use the best ideas and structure to craft new and powerful words and messages.


Writing and editing –

speeches, blogs, reports, websites.
Training –
Tailored to your needs
Mentoring
Strategic advice

 


 

Our confidence is born of experience.
We learned how to do things right. Back in the days of typewriters.
Sound old fashioned? It is – a bit. But our way of doing things has stood the test of time. And we’ve been doing it long enough to become real masters.